Meet The Global Team

Matt is a U.S. based best-selling author, international speaker, and Founder of Cold Club®. He focuses on a

counterintuitive approach to stress management aimed at leveraging the key pathways of stress to live our best lives. 

Over the last 15 years, Matt has taught more than 10,000 members of the public, as well as trained over 750 instructors from 40 different countries ways to leverage stress

for peak potential.

Matt is on a mission to help one million people master stress in their lives.

Ariadna is based in Mexico and the United States. Her life incorporates health-promoting habits that include daily time-restricted eating, cold showers, pilates and running. She fervently believes that in a well-trained, well-fed, and well-loved body dwells a mind capable of anything.

Ariadna Uriarte, MD, holds degrees in general surgery, neuropsychology cognitive behavioral therapy, sexology and psychedelic therapy.  As a cognitive behavioral therapist, Dr.

Uriarte currently treats patients in her private clinic using strategies that address the whole person.

Yury Opendik is a Miami-based Cold Club Certified Instructor, C.H.E.K. Institute Holistic Lifestyle Coach, Wim Hof Method Instructor, and Yoga Alliance Teacher. A specialist in breathwork and meditation, he integrates cold exposure, nourishment, and restorative practices into a holistic approach to well-being.

Originally from Russia and raised in Brooklyn after his family’s immigration, Yury’s early years were filled with challenges that became catalysts for resilience and transformation. His path of self-realization began with yoga and has since expanded into a lifelong journey of self-healing, growth, and mastery.

Today, Yury’s mission is to empower others to live healthier, happier, and more connected lives by guiding them back to their innate strength. Through breathwork, cold exposure, meditation, and empowerment practices, he helps people reconnect with themselves and unlock their full potential.  Learn more and connect with Yury at evolvewithyury.com

John Paul Huffer, founder and operator of Cold Nature Alaska and RunTekAKademy, excels in guiding cold training within stunning natural landscapes. He extends his expertise through Cold Club's holistic instructor program, offering elite performance protocols via cold training expeditions, mobile sauna contrast therapy sessions, multi-day retreats, and private workshops for small groups, corporate teams, and organizations.

His RunTekAKademy delivers a top-tier high school track and field program, spanning various disciplines. Certified in health and wellness, John Paul integrates breathwork and contrast therapy, elevating his athletes' performance to new levels.

He believes cold training, breathwork, running, and recovery unlock human potential, driving his mission to empower individuals to achieve their peak. Through these principles, he fosters resilience and excellence.  Learn more and connect John Paul at coachhuffer.com

Marc is a Cold Club Certified Instructor and Executive Transformation Coach.  Prior to embarking on his wellness career, he spent nearly two decades as a banking executive, mastering leadership in high-pressure sales environments. Initially set to inherit his family’s automotive dealership, his path shifted when those plans collapsed, triggering an autoimmune disease, Ankylosing Spondylitis, that tested his resilience. Years later, at the height of his banking career, burnout struck—depression, insomnia, and relentless stress became all too familiar.

His journey through these challenges forged a unique strength: the ability to dissect complex problems and craft practical solutions. This skill, honed in banking, now empowers him as he guides executives out of crisis, drawing on his own transformation and over 20 years of management experience.

He discovered that true recovery lies not in medications or fleeting work-life balance fixes but in reprogramming the autonomic nervous system. Through scientifically-backed cold and contrast therapy, targeted breathwork, and a resilient executive mindset, he helps leaders break free from the prison of their own success, reclaiming vitality and purpose.

Alexander, an Austrian mindset specialist, empowers high-stress entrepreneurs and pro-athletes to achieve peak success. With a past as a professional athlete and former owner of a professional hockey club, he understands the pressures that undermine performance. After selling his organization and stepping away from business, Alex now dedicates himself to guiding others toward excellence. Certified as a Cold Club Instructor, he also holds credentials in hypnosis, breathwork (Daniel Allen), and the Wim Hof Method, blending cold exposure, mental strength, and stress regulation.

With over 20 years as an inventor, athlete, entrepreneur, executive, and coach, Alex excels in performance coaching and nervous system reset strategies. His expertise spans breathing techniques, cold and heat applications, and mental reset methods. As a hypnosis therapist and mental coach for elite athletes, he leads workshops and seminars, equipping participants with tools to thrive under pressure. His mission is to help individuals unlock their potential through science-backed, holistic practices, drawing from his diverse career to inspire resilience and success.

Todd, a dedicated husband and father, is a United States Marine Corps veteran with a 27-year career in education. Starting as a special education teacher’s assistant for six years while earning his teaching degree, he spent 19 years as a special education teacher in Michigan and Alaska public schools. Currently in his third year as a middle school assistant principal, Todd holds a Bachelor’s degree and two Master’s degrees, embodying a lifelong learner. As a Certified Cold Club instructor, he explores breathwork through Deep End Fitness and cold plunging, ignited by a year-long wellness journey. A retreat experience rekindled his love for community, reminiscent of his military days.

Driven by a passion for knowledge and service, Todd seeks to enhance his family’s and community’s health. His mission is to lead by example, using science-backed methods like cold therapy and breathwork to transform lives. With a heart for assisting others in optimizing their well-being, he aims to fill his purpose through education, leadership, and community impact.

Jason, an integrative wellness specialist with over 30 years of experience, is dedicated to enhancing athletes' performance and recovery. Holding a Doctor of Pharmacy and a holistic certification with Cold Club, he brings a unique blend of expertise to his practice. He is a certified personal trainer, Tsun Jo martial arts instructor, boxing coach, and black belt holder in two martial arts systems, Jason combines diverse skills to guide his clients. A lifelong athlete, martial arts coach, and innovative pharmacist, his mission is to merge Western medicine with natural healing methods, empowering clients to achieve peak performance through a balanced, science-backed approach.