Founders & Leadership

Matt Soule is the Founder and CEO of Cold Club Global Corp., a global wellness organisation focused on training people to harness stress for resilience, health, and performance. Over the past two decades, he has worked with corporate teams from companies including Amazon, Microsoft, Coupa, and Urban Outfitters, helping leaders better understand and manage stress in high-performance environments. Matt has also trained professional athletes, military personnel, law enforcement, and first responders in practical methods for regulating the body's stress response.

His work integrates breathwork, cold and heat exposure, movement, and mindset into a system known as Adaptive Stress Training™. The bestselling author of Stronger Through Stress, Matt has taught more than 10,000 participants and trained hundreds of instructors from over 40 countries. Through Cold Club, his mission is simple — help people turn stress into a powerful tool for growth, resilience, and long-term health.

Ali Badereddin is a builder and systems thinker with over 20 years of experience designing large-scale software platforms. As the founding technology lead at Cold Club, he is shaping the company's digital foundation and building the technology that supports a global community around cold exposure, breathwork, and physical resilience.

Previously at Qualtrics, he helped scale the Digital Experience platform to billions of pageviews per week. He is also the creator of HumanQuest.net, where he builds products exploring the intersection of technology, movement, and human development — including Handstand Quest, Leela Quest, and Inner Quest.

John Paul Huffer is a lifelong Alaskan, born and raised in Eagle River, with Native American roots from the Blackfoot and Little Shell Chippewa tribes of Montana. A devoted family man, John Paul emerged as a leader at a young age, as a multi-sport varsity team captain and advanced to play collegiate football in North Dakota. After college, he returned to Alaska and started a career in education and coaching. For more than 20 years, John Paul has trained hundreds of young athletes to reach their potential and led them to several championships.

His deep dive into health and wellness began with the integration of breath work and contrast therapy into his coaching protocols. A personal tragedy in 2023 inspired John Paul to leave the daily grind of his career in education, and he took the plunge into full-time entrepreneurialism. He is the founding owner of RunTekAKademy and Cold Nature Alaska, and the owner and chief fisherman operator of his family commercial fishing enterprise in Bristol Bay, Alaska. As a certified wellness coach and a pioneer of guided cold training in the Alaskan wilderness, John Paul is as eager as he is well-placed to share his passion, knowledge, and local expertise, as Head Field Coordinator for Cold Club.