Matt Soule

After two decades working with corporate executives, professional athletes, military personnel, and people facing serious health challenges, Matt Soule realized something surprising: there was no comprehensive system that truly taught people how to work with stress. As the Founder and CEO of Cold Club®, Soule created a global training platform built around what he calls Adaptive Stress Training™—integrating breathwork, cold and heat exposure, fasting, and movement to build resilience and long-term health. His own journey began early, growing up around domestic violence and later battling inflammatory health challenges that forced him to learn how the body responds to stress. Today Soule has taught more than 10,000 participants and trained instructors from over 40 countries. His work includes working with companies such as Amazon, Microsoft, Coupa, and Urban Outfitters. Through Cold Club, his mission is simple: help people turn stress into a powerful tool for growth, resilience, and long-term health.